Now open in Newark!
How do the customers describe Boom Boom Chicken? Our chicken?
“OMG!!!!! It is sooooooo good!!!!”
What is a “Boom Boom” chicken?
It’s the newest Korean food vendor in town, specializing in delicious fried chicken with a cultural twist. Located at 1751 State Highway 27, Edison, New Jersey, Boom Boom Chicken is offering customers a style of fried chicken that has long been a traditional food staple in Korea, but is just starting to attract much-deserved attention in the United States.
The recipe starts with their own homemade batter, which produces a light, crispy coating rather than a heavy, crunchy one. On top of that, their double-frying process cooks the batter in such a way so that it cracks, rather than crunches, when you bite into it.
The chicken comes in two flavors: Mild Garlic-Soy and Spicy Garlic-Soy. There is also a “Half-Half” option for those who cannot choose between the two. The sauces are homemade by the owner who created the successful secret recipe herself.
Boom Boom Chicken takes great pride in the quality and care that is put into their chicken. Boom Boom Chicken always uses fresh chicken that has never been frozen, and the chicken is always cooked fresh to order. The freshness of the chicken really makes for juicier meat.
“This is definitely not your average southern-style fried chicken,” said co-owner Kathy Lee. “What sets us apart from everyone else are our delicious, homemade sauces. Just the smell of the Garlic-Soy sauce will make your mouth water!”
The main focus is on their specialty double-fried chicken, but they also offer equally delicious entrées and side dishes, such as Donkatsu, (breaded and fried pork cutlet) French fries, onion rings, and corn salad. Their most popular side dish is their specialty “Boom Boom Salad,” which incorporates seaweed into a unique and delicious salad that is unlike any you have ever tried before.
“We only want to give you the best!” said co-owner Christina Jun. “Once customers come in and try it, they understand what makes our chicken different and special. You have to try it for yourself to see what all the fuss is about.”
Though Boom Boom Chicken just opened in April 2013, it already has a devoted fan base and adoring regulars.
“A lot of customers have told me that they love coming here because they feel like family. We are a family run business that really cares about our customers. We’re so glad they feel that way!” said Lee.
“LOVE this place,” said a reviewer from East Brunswick on Yelp.com. “The food is amazing… The sauces are delicious… The skin is so crispy, frying it twice is a great idea.”
Another Yelp reviewer from Piscataway wrote, “The wings and drumsticks were fried to PERFECTION. The batter is SUPER crisp. It just shatters when you bit into it, releasing a cloud of steam from the wonderfully juicy interior.”
So come in and give it a try! Once you have a taste of what Boom Boom has to offer, you’ll be using the “KFC” acronym in a new, and tastier way – Korean Fried Chicken!